What Is Email Marketing?

As the name suggests, email marketing is all about using email to promote products or services to others. It is used by every large brand company on the internet, and for very good reason. According to the latest statistics (2022) “Email marketing is the most profitable and cost-effective direct marketing channel, generating an average return on investment of $42 for every $1 spent”. 

Basically, email marketing allows every business that uses it, to contact a list of customers, and send them their latest products and offers. As the people who receive the emails, have actually asked for the updates to be sent to them, there is a very high likelihood of making sales.

It is a great way to keep customers interested, checking out the latest products available, and increasing sales.